Clever concept for Burger King by Bernadette Coughlin, see it after the jump.
“Concept presented for redesign of Burger King packaging.
Objective was to “make it fun”. My approach was to go further than a nice, clean design. I
went with a more conceptual approach and made it something that customers could
interact with.
Customers can create unique King figurines using the
packaging from the value meal. Interchangeable pieces allow for customization
in each meal, making for a fun, new experience each time: exchange his robe for
a pimp jacket, or his boots for red high heels. The customer has complete control to dress up the King as
they see fit; both literally and figuratively, they can Have It Their Way.”
