DIELINE AWARD WINNERS REVEALED

"Create Your Own King" Concept Packaging

by First name Last name on 05/16/2010 | 1 Minute Read

Editorial photograph

Clever concept for Burger King by Bernadette Coughlin, see it after the jump.

Editorial photograph 

"Concept presented for redesign of Burger King packaging.Objective was to “make it fun”. My approach was to go further than a nice, clean design. Iwent with a more conceptual approach and made it something that customers couldinteract with.

Customers can create unique King figurines using thepackaging from the value meal. Interchangeable pieces allow for customizationin each meal, making for a fun, new experience each time: exchange his robe fora pimp jacket, or his boots for red high heels. The customer has complete control to dress up the King asthey see fit; both literally and figuratively, they can Have It Their Way."

Editorial photograph

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