by First name Last name on 05/13/2010 | 1 Minute Read
New work from Cocoon:
"Buna Dimineata is a value-for-money dairy brand which was developed for the Romanian market. With no communication budget available, our design team knew that shelf impact would be the key driver for purchase. We therefore chose a very clean white background with clear, but contemporary and ownable typography –giving us some differentiation from other dairy brands which, in Romania, almost always follow the blue or blue/green category color coding. We then developed the ‘sunny field’ background which would connect the products on the shelf and make a clear block of Buna Dimineata.The work we are presenting is the milk (Lapte), but the brand will eventually include all dairy products."