Before & After: Steaz Tea
by First name Last name on 05/14/2010 | 2 Minute Read
"The Healthy Beverage Company partnered with Wallace Church to create a fresh new look for its Steaz Sparkling Green Tea line. Since its inception Steaz has been on a mission to build a healthier world with great tasting beverages that benefit the Mind, Body, Soul . . . and Planet. All of its products are Fair Trade Certified and Organic.
The challenge for Wallace Church was to create a design that expressed the very essence of this brand: vitality, energy and passion – with a Zen-cool sensibility.
The central element of our new design is a delicate lotus flower constructed of repeating tea leaves, an icon that radiates energy and vitality while embodying the brand’s holistic sensibility. Adding to the impact of the brand on shelf is the color of each label, which mirrors the color of the teas themselves.
Appealing to both young and old, the refreshed look and feel of the new Steaz Teas identity reinforces the lighthearted, healthy and sustainable positioning of the brand."