Schmoo

Fresh new work from UK based Biz-R, after the jump.

"We have recently completed a naming, brand direction and packaging project for Schmoo, who have recently launched their new yoghurt lassi drinks.

Schmoo, a Leeds based company, plan to bring the authentic Indian lassi to the UK mainstream. The brand positions itself uniquely between smoothie and dairy (which has also formed the basis for the new name) and uses 100% pure ingredients with no preservatives - created using genuine Indian recipes."