Featured image for Currenna

Currenna

by First name Last name on 04/05/2010 | 1 Minute Read

Editorial photograph

Editorial photograph

Tokyo based art director Shawn Schrader sends in one of his projects, that unfortunately never went into production. It is beautiful nonetheless.

"The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. The consumer may not understand the theme of the twist but having a theory behind the simple clean bottle look was well received."

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