Student Spotlight: Juan Federico Rojas Frozen Meals
by First name Last name on 04/22/2010 | 2 Minute Read
"This project is about a set of frozen meals made by a young chef, Juan Federico Rojas. This chef specializes in exotic and fusion flavors by mixing latin and mediterranean cuisine. His dishes are known for the sauces and dressings he adds as a final touch to his plates. The idea of the packaging was to show in a very clean and fresh way the fusion of the dressing with the dish itself and how this final touch gives the dish its final look. The elements in the dish were reduced to no more than four colors or ingredients, making the pack look minimal and bright. The photograph was taken from a perspective where the dish can be appreciated as a whole, leaving white space around it. The pack is accompanied by a sober and elegant typographic style that unify the brand. There are four different dishes, a mustard and jam jar. All of them accentuate the fusion of different flavors. "
More images after the jump.