Old Spice Fresh Collection
by First name Last name on 04/21/2010 | 1 Minute Read
New work from Landor for Old Spice:
"Procter & Gamble’s Old Spice brand was plagued by negative consumer perceptions that all the scents smelled the same, old and musky. Working as a part of a cross-functional project team, Landor Associates Cincinnati was able to deliver packaging that clearly communicated a range of unique fresh fragrance experiences from Old Spice."