The Dieline Awards: First Place - Food B - Waitrose High Fruit Jams

by First name Last name on 04/15/2010 | 1 Minute Read

Editorial photograph

Editorial photograph


Entrant: Turner Duckworth

Country: UK


Waitrose briefed us to redesign their High Fruit Jams range to coincide with a product reformulation. The result is an uncluttered label which heroes each of the fruits. The images are placed ‘high’ on the label, and with a name like ‘High Fruit’ the message cannot be missed!

Marketing Objectives:

The new Waitrose High Fruit Jams range now contains the highest level of fruit content within the reduced sugar sector of the market.  Our brief was to communicate the deliciously fruity jam to be found in each jar.


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