The Dieline Awards: Third Place - Electronics, Technology, Movies, CDs - Amazon Kindle DX

by First name Last name on 04/14/2010 | 1 Minute Read

Editorial photograph Editorial photograph

Entrant: Lab 126

Country: USA

Marketing Objectives: 

Primarily, the design is meant to deliver an elegant out of box experience for the customer. Additional design criteria included using minimal packaging to reduce cost, emphasizing environmentally considerate materials, and fitting within Amazon.com’s guidelines for efficiency and durability. Some features of the design: Ships in its own container (SIOC), Certified Frustration Free (an Amazon.com directive), 90+% recyclable, and 90+% made from recycled materials.

 

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