The Dieline Awards: Second Place - Food A - Mr Singhs Bangras

by First name Last name on 04/14/2010 | 1 Minute Read

Editorial photograph Editorial photograph

Entrant: The Partners

Country: UK


The challenge for Mr Singh’s Bangras was to find an unforgettable way of packaging gourmet Indian sausages. The solution created the world’s first branded sausages.

Marketing Objectives:

"Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin.

A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage."

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