DIELINE AWARD WINNERS REVEALED

Wer

by First name Last name on 03/25/2010 | 1 Minute Read

Editorial photograph Editorial photograph

Alexandre Michaud is a student of professor of design Sylvain Allard, who keeps a nice blog called Packaging UQAM that often features his students' solutions to design issues:

"The simplistic thinking in eco-packaging wouldsuggest that all it needs is to take a recycled Kraft cardboard and thejob is done. Unfortunately, it's much more complicated than that anddemonizing plastic over paper is another non-sense. In fact, there areas many solutions as there are different packages and each one shouldbe developed taking into account production methods, materials,transportation and many other factors that ultimately determine thetrue lifecycle of the product.

However, the reduction approachremains the most easily measurable element of ecodesign. Indeed, byreducing the amount of material, it reduces the weight of theinterventions in upstream and downstream production because there willbe less material to produce, to collect and to recycle.

Recently,I asked my students to develop a package that consisted of grouping twoproducts in an approach inspired by the 3Rs, Alexandre Michaud hasdeveloped this double pocket for a gel and body moisturizer for man.The word Wer means Man in Old English. "

-via Packaging UQAM

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