Student Spotlight: Jared Welle

by First name Last name on 03/15/2010 | 1 Minute Read

Kayon_cinnamon MTKA_bags 

Jared Welle, is recent graphic design graduate of Brainco: The Minneapolis School of Advertising, Design, and Interactive Studies, located in Minneapolis, Minnesota. He sends in two of his latest projects, Kayon and Minnetonka Moccasins. Descriptions of each and many more images, after the jump.


"Kayon, is a line of exotic Sri Lankan Cinnamon. After doing research about cinnamon and its origins, I discovered that the areas of Sri Lanka and Indonesia are the world's leading producers of high quality cinnamon. Therefore the name Kayon is derived from a Javanese word meaning "tree of life." A Kayon: or stylized tree, is present in this regions renowned shadow puppet theater and therefore the name and logo for this project is based off of this concept. The unconventional shape of the labels is based upon the pointed archways and other architecture elements of the Buddhist and Hindu temples found within Sri Lanka. I wanted the color palette of the labels to compliment the rich brown hues of the cinnamon sticks, ground cinnamon, and cinnamon extract. Its my hope that my choices of materials, typography, paper, and closure details conveys the look of an exotic, established, spice company."


MTKA_tags MTKA_box MTKA_catalog

"For this rebranding project I wanted to focussing on Minnetonka Moccasin's heritage as a vintage road trip souvenir. Therefore I incorporated vintage postcard imagery and road sign iconography into the design of the catalog, bags, hangtags, and boxes. Also I used hand stitching and suede details to convey the hallmarks of the brand, all while utilizing an earthy color palette reminiscent of the tanned suede used to stitch Minnetonka Moccasins."



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