Magnum Gold?!

by First name Last name on 03/15/2010 | 1 Minute Read

Editorial photograph New work submitted by 1HQ brand design:

"The 1HQ brand design team have been working with global brand Magnum for it's newest product innovation of a gold ice-cream. 1HQ design director Christopher Reay says "we wanted to create a campaignable concept which could live and breathe beyond packaging and translate across all communication touch-points.

Unilever are investing a £3m marketing spend to launch GOLD?!, with Benicio del Toro staring in the TV spots."

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