Cognac Fleur de Lis
by Yael Miller on 02/09/2010 | 1 Minute Read
Designer: Arthur Schreiber
Objective:To develop a cognac for a female audience - an elegant, modern form,different from other cognacs on the market, with a vivid andmemorable name. The design must be traced the origin of the productand its target audience.
Solution: Femininity is characterized as the name and the elegance of lines and shapes. Vertical and continuously on the three planes of bottles and boxes is a script typographical representation of the legend about the origin of the symbol of France's FLEUR DE LIS.Using a non-typical type of cognac capping is convenient andalso practical - the overall design clearly distinguishes the product from other cognacs in the marketplace.
See more images of this lovely concept after the jump. (via sharesomecandy)
The GRO Agency