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Featured image for Cognac Fleur de Lis

Cognac Fleur de Lis

by Yael Miller on 02/09/2010 | 1 Minute Read

Editorial photograph

Designer: Arthur Schreiber

Objective:To develop a cognac for a female audience - an elegant, modern form,different from other cognacs on the market, with a vivid andmemorable name. The design must be traced the origin of the productand its target audience. 

Solution: Femininity is characterized as the name and the elegance of lines and shapes. Vertical and continuously on the three planes of bottles and boxes is a script typographical representation of the legend about the origin of the symbol of France's FLEUR DE LIS.Using a non-typical type of cognac capping is convenient andalso practical - the overall design clearly distinguishes the product from other cognacs in the marketplace.

See more images of this lovely concept after the jump. (via sharesomecandy)


Editorial photograph 

Editorial photograph

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