Cognac Fleur de Lis
by Yael Miller on 02/09/2010 | 1 Minute Read
Designer: Arthur Schreiber
Objective:To develop a cognac for a female audience - an elegant, modern form,different from other cognacs on the market, with a vivid andmemorable name. The design must be traced the origin of the productand its target audience.
Solution: Femininity is characterized as the name and the elegance of lines and shapes. Vertical and continuously on the three planes of bottles and boxes is a script typographical representation of the legend about the origin of the symbol of France's FLEUR DE LIS.Using a non-typical type of cognac capping is convenient andalso practical - the overall design clearly distinguishes the product from other cognacs in the marketplace.
See more images of this lovely concept after the jump. (via sharesomecandy)
Olberding Brand Family
Technical Color Manager