ProFlex Hair Products

We Are Him+Her have designed a branded range of styling products for Tesco. “Creative Director Ruth Galloway says “Our challenge was to design a premium and credible range for Tesco styling, building on the proposition of affordable, professional glamour.  This was achieved through a strong range identity and clever use of photography that unites the two brand pillars of classic (older) and funky (younger)”. ProFlex will be available nationwide in the UK from the end of November.”