New Rexona Adventure
by Salih Kucukaga on 12/09/2010 | 3 Minute Read
"Unilever launched Rexona Teens Music Fun, a new global variety of the company, leader in antiperspirants, inspired in music for adolescents. The prestigious Argentinean agency, Pierini Partners, was responsible for the design. The Studio chose an informal and relaxed image for its graphic."
Designed by Pierini Partners.
More images and info after the break.
One of its main characteristics is the chromatic palette, including intense turquoise, black, and metalized light-blue. These were selected for a double purpose; on one hand, to mark a difference between this new variety and the other launchings of the brand, and on the other hand, to create an attractive and bright visual effect, which matches the joy and magic teens experience when they enjoy their music.
As to the design, Adrián Pierini, the agency’s CEO commented: “The aesthetic is based on a texture made of concentric circles arranged in a recreational way, on which the identifier icon of the brand is applied: the tic. This element is reinforced in an emotional way, through its integration with the simplified image of a vinyl record. This composition was chosen, because it had very positive connotations, including the retro imaginary and the adrenaline and emotion of electronic music”.