by Rachel Wiles on 12/19/2010 | 2 Minute Read
Elea Lutz is the founder of Nostalgia Organics and also created the packaging:
"Nostalgia is inspired by my childhood and time spent in my grandmother’s homespun world. With that in mind, I design the packaging to be playful and cheery with a dose of old-fashioned charm. It is also a priority for the packaging to be eco-friendly, whenever possible. Some of the elements that make it eco-friendly include 100% post-consumer recycled paper for the soap labels and paper wraps. I also design fabrics that are sewn into reusable sacks to house the soaps."
"The paper labels that wrap around the soap sacks unfold to reusable craft patterns. The patterns can be used to upcycle the fabric into new and useful things (e.g., pincushions, egg cozies, etc). Including elements, such as fabric, ribbon and sewing patterns in the packaging, I hope also adds to the old-world sensations of Nostalgia. Lastly, I love the idea that packaging can go on to have another life – so to speak – once the product has been used or opened (rather than being discarded). I have a U.S. Patent Pending for the reusable packaging/label design as well."