Joakim Norman

by Salih Kucukaga on 12/16/2010 | 1 Minute Read

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"I've always been intrigued by candy and confectionary aesthetics. The colors, the blissful feeling and total unpretentiousness. That's what I wanted my own business to feel like. So I made hundreds of chocolate business cards, bigger chocolates to give away (with a golden coupon inside, Willy Wonka style), letters in classic Swedish candybag-paper style, a bag with nougats that represents my services and a big box to send to potential customers. And of course a website. Everything folded and designed hand (except for the actual chocolate, I don't want to poison people...) with lots of love."

Designed by independent Swedish art director & designer Joakim Norman.

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