by Salih Kucukaga on 11/08/2010 | 1 Minute Read

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"With a slight nod to ice cream parlors of the 1950s, Scoop's identity reflects the light and cheerful occasion of eating (and sharing) ice cream."

"From staff uniforms to serving dishes and packaging, each of Scoop's applications reinforces the friendly and cheeky spirit of the brand. Scoop's web presence, "The Daily Scoop," merges a traditional website format with that of a blog, allowing for quick and easy updating by a greater number of Scoop staff members and admins."

Designed by Abby Brewster

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