Missoni for S. Pellegrino
by Ivan Navarro on 10/01/2010 | 2 Minute Read
"The joint-venture is part of Italian Talents, a new project promoted by S.Pellegrino to create synergies with other internationally known Italian companies that operate in the high end of the market and express Italian culture and style.
Missoni will be S.Pellegrino’s first partner in this project.'It seemed a natural choice for us from the start,' says Fabio Degli Esposti, Sanpellegrino International BU director. 'The Missoni brand brings unquestionable worth and flair to this partnership. Thanks to a unique bottle, which serves as a communication vehicle in over 120 countries around the world, we will be able to express values shared by the two brands: elegance, beauty and a taste for quality and conviviality.'The Missoni-designed S.Pellegrino bottle will be distributed in the finest restaurants in Italy and abroad for approximately three months."