Jon Patterson is a student at the Academy of Art:
“The project involved a creation of a skincare line for an existing company, non-affiliated with skin products. I chose Nooka (http://www.nooka.com) because of the idea of reconceptualizing the current world we live in.
The result is a reinvention of designing bottles
that are functional for the urban cities most of the consumers live in.
Bottles, although functional, need to be transportable/ and why
shouldn’t they be wearable? On top of that, they must have purpose. I
wanted to break the traditional rules of what skincare products are,
and began to design what they should be.”
See more information and photos after the jump.
Display:
The first image you see
is the display case. Using Magnets, the bottles are able to float on
the display. The display uses the shape of the bottle because of it’s
ability to be stable on the base, yet high in height. It is back lit by
4 led bars and diffused three times through a 80% opacity sheet
plastic. The light create interest and draws people in whereas
traditional displays don’t
Bottle Description:
These bottles,
ideally, would be a two piece injection molded plastic with a
soft-rubberized texture; similar to the silicon texture most of the
Nooka products have. The spout/top, uses simple “o-ring” technology,
similar to that of a heinz ketchup bottle. What this allows is less
waste of the product, as well as a non-mess solution to traditional
bottle tops. The bottles come in three sizes, with the middle size and
smallest sizes both airport transportable coming under 3 oz. The
functionality of the design allows the bottle to “clip” onto
essentially any surface (such as belts, purses, shirts, pockets, shower
racks.) What this allows is a bottle that can clip anywhere and be
functional to the user (no more holding a sunscreen bottle while on the
go or keeping bulky Purell containers in your pockets). The stripes
shown on the front of the bottle are indicators and tell the user when
they are low on the product, using a color hit to get their attention.
The products for this
project were, Sunblock, Body Wash and Hand Sanitizer. I noticed that
Purell, and all other hand sanitizers, come in the common bottles, but
they are bulky, and rather nerdy in my opinion. The only other way to
carry hand sanitizer is to wear it around your neck, which is even more
stupid! So the smaller bottle concept solves the issue, allowing the
consumer to wear it [as an accessory] (that they already would do)
allows them to add a little flair to their current style by wearing on
their belt, etc.
The bottle itself is re-useable. I wanted to do
this not because it is trendy to be “green” but more because a lot of
people, when asked, wanted something refillable. So the “O-ring” can be
removed, and filled with more product.
With the product being refillable, the consumer
would purchase the bottle because they like the colors, and, since they
are all refillable, they can be filled with whichever skincare product
they choose. The bottles tell of no information on the front, however,
once flipped the consumer can see what they are looking at. This
concept is taken from the intrigue with the Nooka watches (http://www.nooka.com).
The watches take time to learn/understand, but nonetheless, they draw
interest and intrigue. This follows the same belief. We create a
product that is very intriguing to the user, they grow curious and
begin to examine the product more curiously. Also, being that the
bottle colors with this concept don’t reflect the scent/product, there
is no need to advertise on the front the product if it can be switched
out.
“Nooka”
is a registered trademark of Nooka Inc. (all rights reserved) and may
not be used without its express written permission. Nooka Inc. has not
reviewed and does not endorse any products, concepts or viewpoints
expressed on this website, and no business relationship with Nooka Inc.
is implied through any use of its trademark.
