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McFancy

by First name Last name on 01/27/2010 | 2 Minute Read

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This is an interesting endeavor from The Cool Hunter offshoot, the Access Agency (packaging designed by Amy Moss of Eat. Drink. Chic. and photographed by Marija Ivkovic. McFancy is set to launch at fashion weeks around the world :

"Today’s demanding consumers expect even their beloved, favorite brandsto step up their game. Many run-away online successes of offline brand“stunts” attest that consumers expect, and get really excited about,experiences that are unusual, fun, thought-provoking and emotionallyengaging. With the power and immediacy of social media, surprisingoffline events and stunts have now turned into truly powerfulpromotional tools. In 2010, TCH will launch Access Agency. It is a dedicated entity thatwill continue our work of creating highly original, transformational,yet eminently practical and results-oriented strategies for companiesto stage the kinds of offline brand experiences that will increase theeconomic value of their offering. For McDonald’s, we envision a cool, surprising and fun mix of concepts.First is McFancy, an upmarket temporary McDonald’s store that launchesat Fashion Weeks around the globe — London, New York, Paris, Milan,Sydney, Hong Kong. McFancy is part art installation, gathering spotand, of course, a restaurant that offers a traditional McDonald’s menubut packaged in a way that makes a playful yet stylish nod to thelifestyle of the highly desirable, influential consumers that attendFashion Weeks."

-via Love. Obsess. Inspire.

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