Scott Lambert of Vietnam-based Design Positive sent in some fresh packaging work for Xanh (meaning ‘green’ in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. Working closely with the client Scott produced clean, fresh packaging to reflect the philosophy of the product.
Notice the duck built out of the ‘D’ and ‘R’ in the logo – very clever!
