Lindsey Faye Sherman is a graphic design student at Maryland Institute College of Art. She sent in this packaging for a gourmet dog treat line.
“Barkley’s Doggy Style Dog Treats was
conceptualized and designed for the sophisticated gourmet shopper. One
of the initial
concepts for the Barkley’s packaging was the uses of innovative techniques such as the vivid favor
names and visually
appetizing images, to lore in the owner of the dog and their senses, rather then the dogs them selves. Remember,
who is really buying the product anyway, the dog or his master?
I used this fresh avenue of design to
drive my basic propose of sale, which was to get the person excited
about the shopping for
their dog and the sensory experience of it all. This unusual approach
I believe will enhance my selling line and heighten the differences among my product in comparison
to all the other dog
treat lines on the shelf today.
With Barkley’s design combination of
photography, vector, and white space, I chose to emphasize the color,
texture and sensory
elements of the raw products themselves. In doing this I believe the emphasis highlights the right components
of the packaging
to visually say natural and gourmet to the consumer, with out saying it literally.
In the light of semiotics, I chose to
express my design system with the idea of slight change however using
its complimentary opposition
of unity and consistency as a supporting element. In the Barkley’s system, the elements that change
throughout the
different products are the foods that make up the bone shapes, flavor names and the duo color choices.
Even though all
these elements have changes they are complimented by the consistent layout design, which creates a
unity among them all.
Barkley’s doggy style dog treats; I believe would make a very nice
competitive product in the gourmet dog treat industry.”
