Before & After: Cabo Wabo

by First name Last name on 07/07/2009 | 2 Minute Read

Before:Editorial photograph Editorial photograph

After: Editorial photograph

"The world’s most distinctive ultra-premium tequila, Cabo Wabo®,is ready to rock a whole new look. Skyy Spirits ... today unveiled a vibrant new packaging design for Cabo WaboTequila that will start to appear on store shelves and in bars thissummer.

After more than a decade, Cabo Wabo Tequila has received a makeoverbefitting its heritage. The new packaging is inspired by Cabo Wabo’sorigins.

Each bottle now features clean lines and clear glass to showcase thecolor, brilliance and quality of the hand-crafted 100% Blue Weber Agavetequila. The glass bottle provides a fresh, modern look that isjuxtaposed by a tactile label recalling a village shop deep in Mexico,where one might find rough-hewn, hand-crafted papers and items madefrom hammered, glimmering steel.

“The new Cabo Wabo Tequila bottle design is an achievement incontrast - blending authentic Mexican heritage with contemporarystyling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “Itcontinues the vision of Cabo Wabo founder and Rock and Roll Hall ofFamer Sammy Hagar by infusing a sense of quality and sophisticationwith a real shot of rock-n-roll energy.”

On the bottle, metallic foil illuminates the crest of the Cabo Wabologo with distinct panoramas printed on the flipside of each label.These features, combined with torn edges on the neck label, offer astriking and immediate expression of vibrancy and sophisticationinfused with a punch of hard driving attitude that’s inherent in thepersonality of Cabo Wabo Tequila. The new packaging design was createdby design firm Meat & Potatoes located in Burbank, CA. The firmspecializes in print, packaging and advertising designs that arecutting edge and dedicated to the art of it all."


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