Dove Deodorant Kit

by First name Last name on 07/05/2009 | 1 Minute Read


Editorial photographEditorial photographEditorial photograph The O Group, a strategy and design agency in NYC, created this promotional kit for Dove Deodorant:

"Dove enlisted a team of agencies, The OGroup and Cunning Communications, to create word of mouth buzz abouttheir new product, Dove Ultimate Visibly Smooth Deodorant, whichreduces the look and feel of underarm hair. The O Group was asked todesign a high-end package that would be sent to prominent influencersin the beauty industry. The kit needed to sleekly deliver a productsample along with an informational guide and USB drive.

The package's design picks-up on a visual element that was beingused in other campaign materials — a soft gradient from pink to white.The gradient represents the transformation to smoothness that will beexperienced when using the new product. A clear acetate slipcase housesthe box and has the pink gradient printed on the top. A gradientrunning in the reverse direction is printed on the lid of the box. Whenthe kit is closed, the opposing gradients form a solid pink surface.When the slipcase is pulled off, a visual transformation from pink towhite occurs and the Dove mark is revealed."


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