Boots Original Beauty Formula
by Beth Nori on 06/07/2009 | 1 Minute Read
Walking through Target the other day I was stopped in my tracks by an end-aisle display of these Boots Original products. They are so stunning in their color palette and classic styling, and so very different from most of the slick cosmetics packaging currently gracing our shelves. Yet another product that I would buy just for the packaging.
An article in pressandjournal.co.uk explains:
It has ensured that the ingredients used have provenbenefits – rose, geranium and lavender have been used in apothecaryproducts for more than 150 years – and it has included other naturalingredients, such as olive oil, beeswax, glycerine, patchouli,bergamot, olive oil and clary sage oil.
The classic formulations have been updated to incorporate modern knowledge and to ensure they are suitable for all skin types.
Camilla Lillieskold (UK) was responsible for this gorgeous design.
For the new Boots Original Beauty Formula range, Bootshas looked at old formulations and classic ingredients for skincareproducts that were used at the time of Florence Boot more than acentury ago.
Packaging & Dielines 2: A Free Resource