DIELINE AWARD WINNERS REVEALED

Before & After: Walker's Sensations

by Maja Pelc on 06/25/2009 | 1 Minute Read

After:

Editorial photograph

Before:

Editorial photograph

  

Sensations, a popular Irish potato chip brand, recently overhalled its design from a traditional white background to a more humble black background with a creative "S" logo. The "S" is comprized of the ingredients used for each specific flavor. It invokes natural flavors, using the image of the ingredients descending from the heavens.

You may also like