Pentagram Takes on Cigarettes
by First name Last name on 06/22/2009 | 2 Minute Read
Pentagram takes on cigarette packaging:
“Over the years there has been an onslaught of public awarenessmessaging about the evils of smoking,” says Stout. “Unless you’ve beenliving in a cave for the last 50 years you are very aware that smokingis not only bad for you, it could very likely kill you. All smokersknow this for sure but it doesn’t deter them.
“Our marketing advice to cigarette companies in the new heavilyregulated era is to fully accept the new aggressive anti-smokingrestrictions and wallow in the government’s apocalyptic healthwarnings. Don’t make excuses or dance around the stepped-up marketingregulations, just transform the whole cigarette pack into a threedimensional warning label.”