by First name Last name on 04/30/2009 | 1 Minute Read

Editorial photograph

"Kapow was our concept for a new fruit based energy drink. The brief was to suggest a branding concept with a packaging that stands out against competitors.

We wanted to concentrate on the strength of the stimulant and reduce overall packaging volume. This is taking a totally different stance to the competition, where can size is growing. We have also used a brand name that is instantly recognisable without advertising and will appeal to all ages through colour choice."

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