Hefti Jeunesse

by Maja Pelc on 04/15/2009 | 1 Minute Read

Editorial photograph 

Hefti Jeunesse is a line of Swiss ice cream with packaging designed for the Japanese market by Helvetica. The top and body of each package are decorated with simple, one color graphics, different for each flavor of the ice cream. The rim, in a shade of old gold, with a brushed-off finish, adds distinction to the whole series.

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