Student Spotlight: Laura Berglund
by First name Last name on 11/29/2009 | 2 Minute Read
New work by Laura Berglund, student at The Kansas City Art Institute:
"This project was focused on branding a self-proposed topic, mine being a hot air ballooning company, Reve (a french term meaning "to dream", since the hot air balloon originated in France) that ends each tour with a picnic and champagne. Most ballooning companies out there are very childish and unrefined, so my goal was to create a ballooning brand that was more than that– something classy and sophisticated, yet still with an easy-going and friendly vibe, to keep it approachable.
I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer's field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.
Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon. I incorporated hand-generated typography to keep in line with the friendly attitude, using only pops of bright color, yet black and kraft paper brown became the dominant colors, to keep it refined."
Many more images of this beautiful line after the jump!