“Greenport Harbor Brewing Co. is a new brand based out of the very eastern tip of Long Island in a town called Greenport; a place known for its quaint fishing village and extensive past in American history. We pitched the brand early in its development since we’re so familiar with the town itself and also the life of a port town, plus we thought a beer named for Greenport was just an awesome idea to begin with.
We pitched three overall ideas for the bottle labels. The first was a design based on old sailing maps utilizing imagery of distressed maps, portraits of old sailors, and of course anchors and ships. The effect we were aiming for was one of familiarity and history, something that would’ve worked very well in a town that has such a treasured past.
