Frantz & Ivy is a new family bakery, with identity and packaging designed by Fay K. Pal.
The story of the Frantz & Ivy brand is one of seemingly unconnected personalities coming together. Juxtaposition, if you will.
Frantz is French, Ivy is British. She is an independent feminist who likes yoga, surrealistic art, and admires Frida Kahlo. He is a phenomenal confectioner and he likes — well, most of all he likes Ivy. Not exactly a normal conventional matchmaking, but somehow it works and love is in the air. […] Same way their cookies and cakes are. …
This duality is manifested in the brand identity — straight-laced typography partnered with whimsical illustrations. Frantz and & Ivy are depicted a quirky cartoon couple, transforming the owners into brand mascots. The clean black-and-white feel uses CMYK (and occasionally, brown) to identify certain products, and to bring in a bit of color, of course.
Check out more examples of the bakery’s packaging and branded materials after the jump.
carrier bags
take-away boxes
cookie jars
boxes invert the color band, and make use of a brand pattern (constructed from the rolling pin icon that features in the logo)
close-up example of the illustration style
