Before & After: Tropicana Pure Premium
by Kristan Hoffman on 01/08/2009 | 1 Minute Read
More divisive design from PepsiCo. (For anyone who missed it, the redesign of the Pepsi, Diet Pepsi, Sierra Mist, and Mountain Dew -- or "mtn dew" -- drinks was somewhat controversial.) I don't think this is at quite the same level, but I've already heard a wide variety of opinions just offhand at casual, non-design-related gatherings.
This is the new look of Tropicana Pure Premium:
(Great photo courtesy of twatson @ Flickr - thanks!)
And this is the entire line Before:
Personally, I think the change is eye-catching -- literally, it caught my eye as I was rushing past the juice freezers on Sunday. I think because it's blocking well.
The #1 complaint I've heard is that it's harder to find the specific type of juice (Ruby Red, Lots of Pulp, Calcium, etc.) you're looking for. Someone also mentioned that the new version looks more "generic."
What are your thoughts?