Featured image for Before & After: Tropicana Pure Premium

Before & After: Tropicana Pure Premium

by Kristan Hoffman on 01/08/2009 | 1 Minute Read

More divisive design from PepsiCo. (For anyone who missed it, the redesign of the Pepsi, Diet Pepsi, Sierra Mist, and Mountain Dew -- or "mtn dew" -- drinks was somewhat controversial.) I don't think this is at quite the same level, but I've already heard a wide variety of opinions just offhand at casual, non-design-related gatherings.

This is the new look of Tropicana Pure Premium:

Editorial photograph

(Great photo courtesy of twatson @ Flickr - thanks!)

And this is the entire line Before:

Editorial photograph

There are also some good side-by-side shots on Flickr here and here.

Personally, I think the change is eye-catching -- literally, it caught my eye as I was rushing past the juice freezers on Sunday. I think because it's blocking well.

The #1 complaint I've heard is that it's harder to find the specific type of juice (Ruby Red, Lots of Pulp, Calcium, etc.) you're looking for. Someone also mentioned that the new version looks more "generic."

What are your thoughts?