Veetee Dine in

Continuing the chronicles of packaging I saw at the Fancy Food Show last weekend – Veetee’s range of ready rices. I like the way the visual of the packaging refers to the ideal situation; you haven’t got the time, energy or capacity to make authentic Indian rice, but this is how it could be served and how this rice could taste. The small visual of the garnish takes a somewhat unappetizing structure and makes it more palatable.