Featured image for Porsche Design Fragrance

Porsche Design Fragrance

by Yael Miller on 06/11/2008 | 2 Minute Read

Editorial photograph

Porsche Design is debuting its first line of fragrance products this coming Fall. The minimal design approach is freshened with the liberal use of crisp aquamarine blue and matte finishes. Simple rectangular and cylindrical forms work together for a minimal and decidedly masculine feel. (Click image to enlarge.)

Continue reading for a nice closeup of the eau d toilette spray bottle and and and excerpt from their press release.

Editorial photograph

The beauty of this line is clearly in the details, as subtle as they are. Note the brushed black metal framing on the bottle, the square hole of the atomizer opening and the precise horizontal cutaway below it. These details cause you to focus on the tactile matte, translucent aquamarine blue body. All of the details work together to create a powerful and alluring product experience.

"Porsche Design launches its first men's fragrance range consisting ofeight products. The range will go on sale from fall 2008 in PorscheDesign Stores and via Clarins Group distribution channels. The newmen's fragrance range allows Porsche Design to expand its range ofclassic gentlemen’s accessories which already includes items such aswatches, sunglasses, luggage, sports and fashion collections, as wellas electronic goods. The core product is an eau de toilette which willbe available in three different versions. An aftershave lotion,aftershave balm, a hair and body shampoo and two deodorants in stickand spray form complete the range."