Toys "R" Us
by Rider Thompson on 04/17/2008 | 1 Minute Read
Packaging for the new line of eco-friendly toys from Toys R Usrepresents a focus from the toy retailer on providing moreresponsible toy options for consumers. The new packaging creates a unique brand identity for the wooden toys and other products in the line.
The toys come packaged in earth-tone colored boxes that bear aspecial "R" seal. This seal consists of a green version of the iconicToys"R"Us reversed "R" logo with a green leaf, encircled by the words"Recycle, Renew, Reuse, Re-think," and signifies for parents that thetoys are eco-friendly.
Packaging is made from natural paperboard stock and contains at least 70% recycled content. It was designed internally by Toys R Us.