This Water

by Beth Nori on 03/16/2008 | 1 Minute Read

Editorial photograph

For fans of Innocent Fruit Smoothies, you may better know this brand as Innocent Juicy Waters. They've recently changed the name to this water, and have expanded the line. This water will focus on only juice drinks, which will allow Innocent to continue with smoothies. The brand still contains a lot of Innocent-type philosophies: natural ingredients, social aid (they support WaterAid), and a good old-fashioned dose of humor.

They worked with Pearlfisher on the design. The labels have adorable, yet simple illustrations, and contain quirky text such as: "this water is made from fruit and clouds" or "this water is coloured by nature." I love how they've incorporated the product name into the statements. Clever.


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