Ugly Mug Coffee

by First name Last name on 02/26/2008 | 2 Minute Read

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Young & Laramore have created a new look for Memphis based Ugly BugCoffee Brand, the fresh new packaging is a part of a comprehensivere-branding and marketing effort. To help the packaging stand out amongother premium specialty coffees on the shelf, Y&L partnered with atraditional letterpress and design company, Yee-Haw industries.

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"We felt that the painstaking art of letterpress was key to creating a signature graphic tone, first and foremost because letterpress is both unpretentious and hand-crafted" said Charlie Hopper, creative director at Y&L. More pics of the full line after the jump!

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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