Alili Morocco

NYC-based Alili packages traditional Moroccan olives, tapenades, honeys and other gourmet condiments. The distinctive logo utilizes hand-painted lettering, which reinforces the products' gourmet qualities. The color theme is predominantly white accented with vibrant pink and yellow for a warm - yet refreshing - look. The white also sets off the colorful jar contents very effectively.

But, the attractive glass jars and bottles are what really set Alili's packaging apart. The brand feels upscale and unique due to the beautiful jar and bottle forms, requiring little emphasis from the labels.  In my experience with gourmet packaging design and development, sourcing unique specialty food-grade glass jars can be quite a challenge.

The attention Alili has placed on packaging shape/structure has paid off handsomely for the brand, enabling them to gain plenty of media attention and shelf space in a relatively short time (the company officially launched July of 2007).