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Panettone by Purpose

by Natasha Chetiyawardana on 11/19/2008 | 1 Minute Read

Editorial photograph

In Purpose's own words:

"For their first Christmas, newly established printers Greenford Printing

wanted a memorable way to promote their business and at the same

time wish their valued clients a 'Merry Christmas and Happy New Year'.

By building on the familiar language of colour specification, Pantone

swatches initiated the main theme for our concept. ‘Panettone’ created

a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates

from Christmas Eve to New Years Day, each one representing a

different pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner

in the Direct/Promotional category and Highly Commended in Packaging."

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