Breyers Swirls

by Yael Miller on 08/09/2007 | 1 Minute Read

Editorial photograph

Some nice CPG design work - great example of tight type treatments, strong flavor color cues and just plain mouthwatering style. This product line will jump out on the busy ice cream shelves. I think I'm going to have to look out for it and do some 'taste testing'!

Here's the commentary from ShelfImpact's newlsetter.

"Unilever's Breyers brand created a new ice cream product based on new processing technology that swirls extra silky, smooth ice cream together with a range of indulgent toppings. Marketed under the Swirls subbrand, packaging sells the ice cream's distinctive design pattern to consumers.

Smith Design created the identity and label design for the line of quarts in six flavors. The Swirls brand name, printed in whimsical typography on the label, highlights the product's swirl effect, evident through the clear plastic container.

Mouth-watering illustrations of fruit and toppings call attention to the ice cream's "freshly made" ingredients and accentuate the product's eye appeal at the point of sale."

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