Target’s Archer Farms Organic brand has recently released new packaging made from paperboard certified by the Forest Stewardship Council (FSC).
The new packaging was noticed at a local Target store. The packaging is appearing on select Archer Farms Organic product lines. We found the packaging for the entire line of Archer Farms Organic cookies (Key Lime White Chocolate pictured) carrying both the FSC Mixed Sources logo and the Green-e logo.
According to Target’s 2007 Corporate Responsibility Report, “In 2007, select Archer Farms Organic product lines will convert to a paperboard manufacturer that uses 100 percent wind power. Additionally, this paperboard and manufacturer are certified with the Forest Stewardship Council.”
San Francisco-based Michael Osborne Design (MOD) redesigned Archer Farms packaging several years ago. The redesign featured a French country theme and allowed Target to position its Archer Farms brand as their “premium” store brand and introduce a more basic Target store brand of food items.
It is unknown what other products in the Archer Farms Organic line have the new FSC/Green-e paperboard packaging or who is producing the packaging. Target did not respond to multiple requests for comment.
FSC/Green-e certified packaging on a store brand product is rare and could signify an increased interest from Target in more sustainable packaging for its store brand food products.
