Which comes first - structural or graphic branding?

by Yael Miller on 10/13/2007 | 1 Minute Read

Editorial photograph

As designers of packaging, we may come across this dilemma sometimes: which comes first - the structure or the graphics? Stuart Leslie writes the answer is "neither" - the project's needs should define what gets created first. Read the article from Packword.com. A worthwhile read!

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