Packaging design has long been about more than an attractive outer covering. It’s about messages that must get across to the consumer in the shortest amount of time possible. Some of the most outstanding ideas won at the iF DESIGN AWARDS 2021.
Be it water and fruit juice or beer, wine, and spirits, beverages are part of everyday life and cater to the most varied tastes and needs. So does their packaging. It has long ceased to be just a container. It’s the beverageâs brand ambassador, and ideally, its design will directly convey a lifestyle for which the product and the brand stand.
Numerous packaging designers from around the world get celebrated under the iF motto âThe Creative Power of Design.â Their prize-worthy solutions went mainly for sustainability in the form of recycling and reusability of the packaging. Many award winners also found inspiration in the origin of the beverages, making tradition, landscape, or craftsmanship directly tangible for consumers without them first having to read and understand a label. The result spells a unique connection between person and product.
