In terms of massive global brands like McDonaldâs and Burger King getting makeovers, 2021 has been a pretty huge year. Now, you can add one more captain of industry to the list.
Coca-Cola unveiled their new, refreshed design system for the Coca-Cola, Coca-Cola Zero Sugar, and Diet Coke brand family. As per usual, the classic Coca-Cola red drove the redesign, and they scraped all of the other visual element barnacles from the can, like the red disc and the wave line. Now, the Coca-Cola logo has been pushed to the top of the can, leaving plenty of negative space below, a promise from the brand to capitalize on the drinkâs uplifting potential.
