Label shenanigans and greenwashing antics are nothing new. But cosmetics brand Innisfree may have just been caught red-handed, elevating both to a new level after a customer discovered the brandâs âpaper bottleâ is a plastic imposter. Maybe.
A consumer discovered that a bottle of Green Tea Seed Serum by Innisfree looks like a bottle made out of fiber and sports a green label dominated by copy reading, âHello, Iâm Paper Bottle.â Except itâs actually a plastic bottle hidden inside the paper fiber. Posting to a plastic-free Facebook group titled âNo Plastic Shopping,â a disappointed consumer posted a picture of the âpaper bottleâ cut in half, according to the Korea Herald. The outlet further reported that the customer expressed âbetrayalâ in the social media post, and they filed an official complaint about the misleading âgreenwashingâ label.
