The Naked Kitchen contracted Firebox to assist in creating a brand identity that would stand out to lifetime vegans, vegetarians, and foodies alike. The premise of the labelâs design was to mirror certain elements and color schemes consistent with traditional fast food brands. The pop art, comic strip-style cartoons add a vintage flare which attracts consumers due to a feeling of familiarity with an otherwise potentially unfamiliar notion regarding the meatless quality of the products.
HAIL SEITAN! If youâve ever attempted to struggle through Veganuary without a cheeky slice of cheese or a nibble on a juicy burger, then youâll understand our obsession in resolving the perennial dilemma of how to get your vegan junk food fix!
