Mobills Group worked to develop the brand identity for the recently launched Korean breakfast cereal, Ottogi Bob Flakes. Seeking to appeal to younger generations, as well as those hipster adults, Mobills Group focused on sketching a quirky and cute cartoon brand mascot. Streaming their work on MoTV, they gained a lot of recognition and following before they even launched the cereal in September 2020.
Ottogi wanted to make Nurungji, a traditional Korean food, a simple breakfast that can be eaten instead of cornflakes. They aimed to target the current generation. Through the MoTV series on Youtube, Mobills developed the character’s name “Tturungji” and revealed the whole process.
